The reporter learned from the staff of the CCTV advertising department that the “limited medical order” has been published on the website of the CCTV Advertising Management Center, but the relevant content of the “Liquor Restriction Order” has not yet been released. According to reports, the “order of medical orders” prohibits the broadcasting of any medical advertisements on multiple channels, including news channels, financial channels, etc. CCTV (complex channel) is banned after 18:00. (October 12 "Beijing Morning Post")
CCTV's advertising "limited medical order" put it bluntly, in fact, it is to limit some celebrities, celebrities advertising, the average person you just want to advertise is also difficult, this is because celebrities are prestigious, have a status, have a lot of fans, its impact Force cannot be underestimated.
Celebrities who serve as advertising endorsements are equal to block letters. Many people will listen to them out of respect for celebrities. The sensational effects and economic benefits that this brings are incomparable to those of ordinary people. Therefore, some drug dealers know this well. To come to a lack of efficacy, celebrity Minato, celebrity packaging, when the girl, and some people with a face and head in the interests of the drive, to give up the responsibility to take the side, the more money the business, the more loudly shouted. Even some ordinary medical products, some of which are simply unrequited drugs, are said to be a panacea for all diseases. As a result, some unfamous drugs became famous through celebrity mouths, and some less effective drugs were sold well through celebrity field lectures. Among them, it is inevitable that some drugs and health products that are of unqualified quality will be shouted by celebrities and fisheyes will enter the market.
Medical products, whether large or small, are related to people's health and life. The guiding role of medical advertisements cannot be ignored. Once a problem arises, it is extremely harmful. To this end, many foreign countries have strict regulations on medical advertisements: For example, the EU does not allow drugs to advertise, the United Kingdom allows drugs to advertise, but does not allow social celebrities to appear in drug advertisements; there are few pharmaceutical advertisements in the United States, and medical advertisements also Very little. However, our country is different. There are many types of medicines, both Chinese and Western medicines, as well as non-medicated health products. Therefore, the management of medical products should be strengthened.
The celebrity is different in that it has profound achievements in a certain area, but it is not a genius. It is impossible to be proficient in medical affairs. There are many kinds of medical products. Many of them are new products that have just been released, and even some experts in the industry Regardless of the conclusion, as a celebrity layman, I do not know its depth, even if the celebrity has had contact with medical products for advertising, or has curative effect, but individual can not replace the general, not for other people can adapt, there is a curative effect . Therefore, it is necessary to limit television medical advertisements, but it is not enough to stop CCTV. There is not much CCTV's original medical advertisements. Second, although CCTV has a great reputation, it is also compared with many TV channels across the country. The proportion is small, so the advertisement "limited medical order" should not be limited to CCTV, and should be promoted in a wider scope.
