Boss electrical "have a meal of love" landed in CCTV prime time

"How long have you not eaten a meal with love? Come, go home and eat. The boss kitchen appliances, build more happy homes for the world." Full of affectionate advertising words, sent to the audience in the noisy society A special emotion and call.

This is the TVC that Boss Electric landed on CCTV on March 1st, and on March 2nd, it has also landed on a set of gold tendering resources for CCTV. This also marks the kitchen appliance of the first brand of high-end kitchen appliances in China. "The brand action officially kicked off.

It is reported that the theme of the TVC is "there is a loved meal, building more happy homes for the world", calling on everyone to cook together, evoking everyone's love for the kitchen and caring for the family. Go home to eat, return to the family, return to the kitchen.

According to the survey data of the boss, more than 30% of married people believe that cooking delicious meals is the best way to care about the health of their spouses. At the same time, children who eat with their parents at home 7 times a week are compared with those who only have 2 times. The excellent ratio is 40% higher.

However, nowadays, people have too many reasons not to cook for themselves. Busy has become the most common excuse, and various reasons have made many people's kitchens a display. Especially after 80 and 85, in order to solve the problem of eating, in addition to going to the parents' house, it is called take-out. It should be a common thing to go home to eat, but for a variety of reasons, it has become a luxury in many people's eyes. Because of this, the boss kitchen appliances appeal to people to cook together, go home to eat, return to their nature, true life. Because in today's environment, it is more about life experience, about health, about family, and about love.

As the leading brand of kitchen appliances in China, Boss Kitchen Appliances has achieved 14 years of sales leadership and has always fulfilled the mission of “improving the human cooking environment”. The theme is also based on the boss's 33 years of experience in focusing on high-end kitchen appliances and a deep insight into Chinese consumers. As early as 2011, Boss Kitchen Appliances joined hands with Fashion Group to launch the theme of “In the kitchen, wake up another one”, calling on everyone to release themselves in the kitchen and enjoy cooking. And "there is a meal of love" is also a continuation of "wake up." This is also the boss kitchen appliances as the industry leader brand has been advocating.

It is reported that a series of brand actions related to "there is a love of rice" will soon be launched. The boss kitchen appliances firmly believe that every time you cook, it is implicated in your relationship with me. The seemingly ordinary home cooking is a love meal. Boss kitchen appliances, through continuous innovation and exquisite technology, let the whole family enjoy the good time of cooking together, eating at home, and building more happy homes for the world.