CCTV famous host Shui Junyi dialogue ZENL Zona Li fashion men's "dialogue star brand" high-end interviews

【Moderator】 Shui Junyi 【Guest】 Foshan Zolari "Target =" _blank "href =" "> Zona Garments Co., Ltd. (invited representative: Mr. Xiao Cai) 【recording time】 November 15, 2017 [Opening Ceremony] Moderator: Hello everyone, welcome to watch the current program, I am the host Shui Junyi. October 18, Comrade Xi Jinping made nineteen reports made to "support the development of private enterprises, to stimulate all kinds of market players Vitality, "and" inspire and protect the entrepreneurial spirit and encourage more social subjects to join innovation and entrepreneurship. "These notions sparked heated concerns and concerns from business people, and the report also encouraged many important new developments in supporting the development of the private economy , Which pointed out the direction for the sustained and healthy development of the private economy in our country and also marked the new historical opportunity and a new stage of development for the private economy in our country. Today, under the influence of the new policy of the 19th National Congress, Private enterprises related to the development of the brand, participating guests discussed this issue, ...; Foshan Zona Garments Co., Ltd. Marketing Director Xiao Cai, welcome everyone's arrival The first part of learning thinking practice nineteen 1, host: Several guests here, although from different industries, but each in a different area have a certain contribution and influence, give us a self-introduction, you respectively What are you doing? Guest: Moderator, the audience friends Hello everyone, I am the Zona Barrette men's fashion director Xiao Cai, life is more exciting because of me. 2, host: you fought in the mall so For many years, has accumulated a lot of experience, then, how is your brand building now? Have not put their own ideas into the enterprise construction? Guest: Brand is the most powerful guarantee for sustainable development of enterprises, as long as the existence of the business Need to be a brand.We are always committed to creating new forces in fashion in China, but also with extraordinary actions to put the dream into practice, and employees grow together, common development with customers, and social progress .3, Moderator: 19 first Times proposed to strengthen innovation and support for SMEs, Comrade Xi Jinping pointed out in the report, "deepen the reform of science and technology, the establishment of enterprises as the mainstay , Market-oriented, deep integration of industry, university and research institutes to strengthen the support for innovation in SMEs. "More than 90% of China's private enterprises are small and medium-sized enterprises. At present, a new round of scientific and technological revolution and industrial transformation in the world are beginning to emerge. In such a large environment, how do you think about the importance of innovation? At the same time, how are you innovating? Guests: Innovation is the soul of Zonaari's career development. It is necessary to combine three aspects of innovation in technology, market and brand building to enable enterprises Invincible. Our strong team of designers to give brand sustainable development provides a powerful guarantee; in the style of positioning to create a youthful "civilians aristocratic," the vulgar temperament and leisurely luxury leisurely mood; in The choice of fabric and cut is more simple, elegant atmosphere; in the version is also the first of the introduction of more humane, original Slim cutting process, more in line with the perfect Asian version. In order to better adapt to the market Development and demand, we invested heavily in 2015, creatively launched 3D body image wearing out system, intelligent Bit clothing, change clothes, neck protection clothing and other products by the market and popular acclaim. In 2017, we boldly innovated and re-invested heavily to develop a series of smart health apparel such as smart magnetic therapy panties, smart thermostat clothing and smart cardigan, and we are at the forefront of the smart apparel industry and the future of smart apparel Industry leader. 4, Moderator: Innovation is inseparable from the talent, in the new period of building an innovative country, in the face of "Made in China" to "create in China" challenge, then, how to understand the new era of "craftsmanship", how to inherit good This value pursuit? Guests: The spirit of "craftsman spirit" lies in patient, precise and meticulous working attitude. It depends on inheritance, help and leadership, and has the character of "doing things first and making people first" and the active and pragmatic professionalism. To vigorously carry forward the "artisan spirit", our enterprises must truly attach importance to their personnel strategically, cultivate and retain qualified personnel, provide more favorable benefits and provide them with sufficient time and space. The second part braved the brave cast brand 1, Moderator: Business in the process of development, certainly not easy, what are the greatest difficulties you encountered? Guests: The biggest difficulties we encountered were the shortage of professionals, the rapid rise of raw materials and labor costs, the heavy burden on enterprises and so on. To a great extent, this has limited the rapid development of enterprises. 2, Moderator: In the face of difficulties, have never thought of giving up? How to solve? Guests: Any business development will not be easy. Alima cloud, Jingdong Liu Qiang East, Huawei Ren Zhengfei, is no exception. "To create a great business must be a big tribulation." Employees can give up, but the entrepreneur did not retreat. At the same time, we boldly innovated our product system and business model to boost development; we have reengineered and optimized our business management processes to enhance our efficiency. , Cut expenditure. 3, Moderator: Today's service and consumer market, competition is more and more intense, then, sticking to the process of their own brand, how to build consumer dependence on the brand? Guests: The brand is a comprehensive image of a company formed through long-term efforts in the minds of consumers, and "brand name" is only a representative symbol of a comprehensive impression. In this sense, customers will not blindly "loyal" to a brand, they are always seeking their own interests and values. Therefore, to make customers habitual dependence, we should start from the following aspects: 1, subdivide the brand market: for a specific consumer groups, emphasizing product differentiation or advanced features to establish feelings and consumers to retain consumers. 2, according to local conditions and marketing strategy: First-tier cities and third and fourth tier cities will have different marketing methods, can not engage in a one-size-fits-all, but according to local conditions, to maximize sales growth. 3, cost-effective rather than price war: We have always followed the price principle is: the price of civilians, aristocratic-like, never competitive price war with the brand. 4, the brand image of communication: based on the perspective of international brands, 360 ° brand promotion and communication, hiring a brand ambassador, through the film and television press conference, fashion shows, public welfare, social networking platform and other forms of brand promotion and enhance brand awareness. 5, online and offline interoperability: to ensure that consumers offline and online shopping experience is the same, online shopping convenient price transparent, store try and experience, so that consumers not only trust and pleasure. 6, service victory: Quality is basic, integrity is the core, service is the magic weapon for winning. Everything can be imitated, but only the ultimate service experience can never be surpassed. Like a sea fishing service, will always be imitated and never be surpassed. 4, host: At present, each in different areas of the brand, the final consumer approved it? Market share is high? Guests: Through our efforts, we now have most of our well-known shopping malls and department stores, have their own brand experience store, by consumers and favorable. The third part to build a benign ecosystem 1, host: for the first time proposed to support the development of private enterprises. Comrade Xi Jinping pointed out in his report: "In order to support the development of private enterprises and stimulate the vitality of various market players, we must strive to achieve higher quality, more efficient, more equitable and more sustainable development." With nearly 40% of resources, private-owned enterprises have created more than 60% of GDP in China, paid more than 50% of tax revenue, contributed more than 70% of technological innovation and new product development, provided more than 80% of their jobs and developed into a society An important part of a market economy and an important foundation for China's economic and social development. Do you think private enterprises should develop and what support should the government and society give? Guests: 1, the government should do a good job in macroeconomic regulation and control to maintain the prosperity and active market economy. 2, formulate the appropriate system and development plan, give the appropriate business support. 3, to reduce the market intervention, decentralization and decentralization, to achieve a fair market competition environment. 4, reduce the pressure and burden on enterprises, strengthen financial assistance services. 5, cultivate high-tech and high-quality personnel, provide momentum for the development of enterprises. 2. Moderator: In the past, in the past all important meetings and documents of the Party, they were expressed in the terms of "non-public ownership economy" and "private economy." This time, Comrade Xi Jinping used the concept of "private enterprise" directly to show that our party Private enterprises gradually deepen their understanding, but also for private enterprises for the reform and opening up and economic and social development made full contribution to the contribution, in order to maintain a virtuous circle, entrepreneurs must also actively assume social responsibility, your shoulders what are the responsibilities? Guests: Entrepreneurs as creators and agents of social wealth, to assume social responsibility is Chinese enterprises should do their duty and ethical guidelines, but also the most competitive and vitality of enterprises performance, you can win more consumer acceptance and favor, Is an important measure to enhance the reputation of the company, in line with the interests of long-term brand development. Therefore, we must first of all do a good job of our own enterprises so as to make our contribution to the production and supply of the society, financial taxation, employment of employees, medical security and social stability. At the same time, we must also actively contribute to the public and maintain the common aspirations of the general public Growth and prosperity and progress. 3, Moderator: Now that social development is getting faster and faster, resulting in many industries appear impetuous mood, trademark infringement, manufacturing and selling counterfeit and shoddy behavior, how do you think about this phenomenon? Guests: Although only a small number of phenomena, but destructive power is extremely strong, damage is the credibility of the entire community system and entrepreneurial innovation motivation, the whole society need to work together. I believe that with the development of economy, the progress of society, the improvement of the legal system, the strengthening of government supervision and the improvement of consumer self-protection awareness, such illegal activities will naturally be effectively checked. We are capable of jointly creating a fair and competitive business environment and a safe and secure consumption environment. 4, Moderator: The state has strongly created the private economy in the main market position continues to rise, then you predict, in the future, the national economic development trend will be like? At the same time, what is your future development plan? Guests: In the future, China's economy will shift from a phase of rapid growth to a period of high-quality development, achieve intensive economic growth and increase total factor productivity, so as to achieve more adequate and balanced objectives and enhance people's access. As an enterprise, we should be more responsive to the needs of the development of the times and make every effort to take the improvement of product innovation and human resources as the new impetus to carry out strategic layout and planning, inject new impetus into the development of the enterprise, build a platform for employees to realize the value of life, Maximize social responsibility. Moderator: With the victory of the 19th National Congress, China is standing at a brand new historical starting point, and the enterprises usher in new opportunities for development. The establishment of a good brand requires a long process. It requires not only innovative wisdom, but also the courage to setbacks and the determination and perseverance of cold bench. This is exactly why Chinese brands become the foundation and guarantee of Chinese business cards. Breaking the dilemma of "Made in China", holding firm and leading the overseas markets, just as Greene Dong Mingzhu said, "letting the world fall in love with China" has constantly transformed itself from an eye-catching dream into one inspiring fact. Well, thanks for your participation in our discussion, audience friends, goodbye to our next show.