CCTV Spring Festival Public Service Advertisement: Love is the "Luggage" that accompanies us for a lifetime

Every year, CCTV Spring Festival public service advertisements convey love and power from a unique perspective. This year's Spring Festival public service advertisement “Baggage” articles seeks clues for love through thousands of thousands of people who are indispensable for returning home on the Spring Festival—“luggage”. New Year's home to bring what is, this is the annual problem of the hearts of people returning home for every reunion, regardless of what kind of luggage, loading is always worried about their families, love is home to the New Year's heaviest luggage .

CCTV teamed up with Boda Bridge Advertising Co., Ltd. and the popular director Wang Hao to open a trip home together with Chinese people with various types of luggage. Wang Hao has been directing the two CCTV Spring Festival public service advertisements "thanks for extraordinary self" and "name". “Luggage” was taken from Shanghai, Xidi, Anhui, Kangding, Sichuan, Shimian, and Dongji Island, Zhejiang, spanning three provinces, a municipality, and an autonomous prefecture, from an altitude of 4,200 meters to the mountainous area of ​​asbestos filled with nostalgia. From the town to the scenic East Pole Island, the magnificent and tranquil natural scenery provides an epic scene for shooting. In pursuit of a thrilling image, the crew of the crew faced an altitude of nearly 4,400 meters, and all members endured a plateau reaction with a splitting headache, a minus 15 degree coldness, and it was impossible for others to see it.

The article "Luggage" strives for real emotional expression, and goes through untold hardships just to find the prototype of the characters in reality. The film crew traveled all over the country three months in advance. The film tells the pupils to take pride in returning to the grandfather’s home for the New Year, the migrant workers to take home the savings for the whole year, the tofu shop owner to bring home his good craftsmanship, and the Belt and Road construction engineers. The young people who came home with his story and worked outside came home with their loved ones and the teachers of the teaching team took left-behind children to see the sea. Through the shots of packed luggage, faces eagerly awaiting reunion, and a real story of a certain period of time, the "objective to subjective feelings" contained in "baggage" is conveyed. Love is the baggage that walks with us for life. .