Children's shoes and apparel brand usher in the red door Cassidy homemade large-scale 3D animation drama "Carillon dragon search Dragon" landing CCTV children's channel

Golden Week has just passed the Spring Festival, Fujian child enterprises came Caixilong good news, its anime masterpiece "Dragon Caritas Dragon" landed on CCTV children's channel successfully, from February 17, every day 10: 30-11: 00 prime time two episodes simulcast, becoming the first through self-made anime drama CCTV brand of children's shoes, children's apparel brand usher in the good start. It is understood that the "Caritas dragon looking for records," Caritas brand animation with well-known domestic animation company Kung Fu animation is the first children's shoes enterprises and animation by the marriage of children's film and television works, but it is also the first of this year in Fujian Province CCTV broadcast Out of the cartoon. According to the introduction of Casiron in-house, the search for "dragon in mind," after two years of planning and production, with a total investment of up to 12 million yuan. The cartoon is based on the heroic mode and combines the brand concept of "We Grow Together" and the core demands to deliver the brand "fashionable, naive, lively, lovely and brave" to consumers. The visit to CCTV, Casey Long will be vivid and intuitive image into the lives of the vast majority of children across the country, with the establishment of a close brand contact, the brand will be Carix deep deep in the heart of children. In fact, Xunlongjiu has made its debut on the terrestrial channels of five major children's TV stations, including Golden Eagle Cartoon and Jiajia Cartoon, as well as more than 20 provinces and municipalities last summer, and has gained a rating of over 0.6. In addition, the animation drama in Sohu video, Iki, and other domestic first-line video site has also been broken millions of hits, in a very short period of time topped anime day broadcast rankings, Sohu video domestic Animation charts ranked first for several weeks. The difference is that this animation in the national children's channel ratings CCTV children's channel broadcast, will not only be able to effectively promote the development of Cascade children's shoes brand, but also for the entire children's marketing has played a role in fueling. As Casanon chairman Ding Canyang said, "the domestic children's shoes and apparel brand homogenization of marketing, Casey must come out of a different path." This time proved that the "children's enterprises + animation" cross-border cooperation Model has a great room for development.