Dialogue CCTV: Yinger Fashion Group Talks about Enterprise Transformation and Management Upgrade

The development of Yinger Fashion Group is also a way to upgrade itself. In 1996, the entire Chinese garment industry had only "manufacturing and manufacturing" and no "brand" concept. Yinger Fashion Group launched the first women's brand, YINER, to achieve a major turning point from raw material processing to original design. Since then, five brands, INSUN Enshang, PSALTER Psalm, Song of Song Song, OBBLIGATO, and XII BASKET have been created. The successful implementation of the multi-brand strategy satisfies the realization of the continuously subdivided market demand and realizes the transformation of Yinger Fashion Group from the low end of the industrial chain to the mid-to-high end.

The first transformation was successful, but such transformation was not done once and for all. In 2008, the emergence of e-commerce allowed Yinger Fashion Group to discover a new development opportunity. Yinger Fashion Group knows that talent is the most critical factor in innovation. To release the dynamism of innovation and creation, it is necessary to break down the institutional barriers and relax the talents. After many considerations, Yinger Fashion Group promoted a brand new partner mechanism in 2015, including brand e-commerce partners, partners of brand service platforms, and partners of branded goods groups.

"This fabric is a little hard, so feel softer and fit the body to make it more comfortable to wear." On the day she met Lu Ting, she was busy discussing new products with her colleagues in the next season. Here is Yinger Fashion Group located in Dalang clothing base. Lu Ting is a maker here. Signing a contract with the Maker Group and becoming a partner is a new initiative launched by Yinger Fashion Group in 2015. Everyone who is talented and wants to start a business has the opportunity to sign a contract with the company and get support for funds, venues, and platforms. Lu Ting was once an employee of this company. After hearing about this new move, she had always dreamed of starting a business. She signed up for the first time as a maker.

The Institutional Innovation of the Maker Group can greatly stimulate the enthusiasm of the partners, help improve the R&D capabilities of the company, and train talents for the follow-up development of the company. Continuous innovation and continuous improvement of research and development capabilities have always been the choice of Yinger Fashion Group on the road to transformation and upgrading. In the future, Yinger Fashion Group will expand the number and scale of the guest groups to provide funding for more and more entrepreneurial dreams and platform support. The well-established brand blue label will also integrate offline platforms to achieve the integration of the entire network resources.

The precise service is another key to the transformation of Yinger Fashion Group. The Women's Circle Ecological Project is a new system being developed by Yinger Fashion Group. Through the full-scale prediction of women's lifestyle, Yinger Fashion Group can prepare the corresponding services when women are not aware of it. Relying on cutting-edge science and technology such as computers and big data, we can open up online and offline resources to achieve more accurate customer service with the fastest speed, and it will also help companies to open up more room for growth.

Yinger Fashion Group, as the forerunner of the fashion industry, has received the attention of CCTV media both in clothing and in innovation and management.

On July 27, 2013, Yinger Fashion Group was the leader in apparel and was awarded the headline of CCTV’s “News News”. At the time of the economic downturn, the traditional clothing industry created a 30% to 50% increase in sales, unlocking the mysterious veil of the apparel industry. Nikolai was the brand designer for Yinger Fashion Group. The nationals talked about how Yinger Fashion Group achieved creative upgrading and led local apparel companies to “change their face” in line with international standards.

On August 6, 2015, CCTV's "Live News Room" column, Yingying Ying, president of Yinger Fashion Group, was interviewed by the reporter to analyze the process of Yinger Fashion Group from manufacturing innovation to artistic innovation, from creative design to innovative manufacturing. In the overall shaping of creative services, several important transformations in the development process of Yinger Fashion Group in the past 20 years have been discussed. After the broadcast, they were also recognized and praised by the industry.

In 2016 Shenzhen Fashion Week, Yinger Fashion Group, with its 20th Anniversary of brand establishment, took its brand YINER Tone and PSALTER poetry debut. Models in the Shenzhen Fashion Week T-Taiwan leisurely presented the audience with the fashion attitude of Yinger Fashion Group. This scene has also been fortunately recorded and broadcast by CCTV.

Looking back over the past 20 years, Yinger Fashion Group maintained its awareness of danger in times of peace, and continuously transformed itself to adapt to changes in the market. In 2016, the deployment of a series of strategic initiatives made people feel confident and expecting for the future of Yinger Fashion Group. In the future, Yinger Fashion Group will continue with its 20 years of accumulation.

Yinger Fashion Group's six brands 2016 spring and summer image appreciation