Great Wall Lubricants Lands CCTV Prime Time in Spring

At the beginning of 2012, Great Wall Lubricants had a strong attack and brought the new Great Wall space theme advertising to the prime spot of CCTV. Great Wall Aerospace commercials will start in March and appear in prime time after CCTV’s “News Broadcasting”. Combining with CCTV, "Top-level configuration" advertising will push Great Wall Lubricant's brand image to another peak, comprehensively deepening the brand awareness and influence of Great Wall Lubricants.

The development and growth of Great Wall Lubricants has always been inextricably linked to China’s space industry. As a partner of China’s space industry, Great Wall Lubricants has provided lubrication guarantees for China’s space industry for more than 50 years. Following the development of China’s aerospace industry, China Great Wall is committed to the research and development and storage of China’s space lubrication technology.

2012 is a very important year for China's space industry. In terms of space missions, it plans to arrange 21 arrows and 30 star launch missions throughout the year. Shenzhou 9 will implement space rendezvous and docking mission; Beidou 2 satellite will launch 6 satellites... Great Wall Lubricating Oil with aerospace lubrication technology as its core guarantees every brilliant achievement of China Aerospace, and at the same time makes “space quality civilized”. "Step by step into the hearts of the people. Li Liangyao, deputy general manager of Sinopec Lubricants Co., Ltd., said: “Serving China’s space industry is the primary task of Great Wall Lubricants, and it is also the starting point for Great Wall Lubricant Technology's continuous breakthrough.” Recently, Great Wall Lubricants has launched two new aerospace products. The certification of the aerospace sector once again demonstrated the strong space quality of Great Wall Lubricants.

The advertisements featuring the theme of China Aerospace will convey to the public the message that “Great Wall Lubricants use aerospace lubrication technology as a source, and high-quality lube products serve the broad masses of users sincerely,” enabling people to be proud of China’s space industry. At the same time, we can enjoy the aerospace-quality lubricant service around us so that the audience can have the same awareness and trust of Great Wall Lubricants and further explain the brand image of Great Wall Lubricants.

With the rising temperature of China's lubricants market, the battle of brand communication among lubricant companies has also intensified in 2012. As we all know, the price of CCTV's prime-time advertisements has risen steadily, and it is also a contestable position for domestic and foreign heavyweight companies. The Great Wall Lubricants has taken the lead in the strong brand strength and has won the prime time advertisements for CCTV. Lubricant industry has won the pinnacle of brand communication. Since the CCTV landed in 2004, the brand value of Great Wall Lubricants has rapidly increased. By 2011, the brand value has reached 17.4 billion yuan, continuing to maintain the offensive trend of high-end lubricants, improving the market discourse of China's lubricants, lubrication for the Great Wall Oil has laid a solid foundation for expanding domestic and overseas markets. By the end of 2011, Great Wall Lubricants had achieved a market growth of more than 10% and went to more than 50 countries and regions around the world, demonstrating strong growth and market competitiveness.

Great Wall Lubricants Advertising successfully landed on CCTV's prime spot and made a debut with a new image, highlighting Great Wall Lubricant's dedication in 2012, or it will be the “opener” for the first lucrative sales season. Under the pen, we got a new round of high ground in the lube market.