Heavy! Lei Jun announced that Xiaomi set up an independent camera department: Xiaomi mobile phone camera to do the world's top

This morning, some media revealed that Xiaomi, the founder of Xiaomi Company, issued an internal letter last night. The approximate content is that Xiaomi has set up a separate camera department within the mobile phone department to strengthen the mobile phone camera function.

According to this internal letter, "photographing has become a key factor for many users to purchase smart phones, and users are increasingly demanding photos of mobile phones." Therefore, an independent department was set up to concentrate the advantages of the company and the mobile phone of Xiaomi. Take photos to achieve "the world's top level." The camera department was appointed by Zhu Dan, the head of the product department of the original mobile phone department, and was promoted to the vice president of the mobile phone department. The product project department of the mobile phone department was under the responsibility of Wang Teng.

Xiaomi’s move is to make up for the shortcomings of its own mobile phone products.

In fact, from the products released by Xiaomi this year, Xiaomi mobile phone has already had a qualitative improvement in the camera. Red rice Note5, Xiaomi MIX2S, Xiaomi 6X, Red Rice S2 and other models are the main mobile phones. .

Xiaomi MIX 2S is the most radical model, using the industry's top sensor, coupled with Xiaomi's self-developed AI algorithm, and more than 101 points of static photo results in DxOMark, a world-renowned camera evaluation agency. .

For taking pictures, Huawei has upgraded its camera technology to another level. At present, more and more users take the camera function of the mobile phone into consideration of the factors of purchase, which has become the collective force of major mobile phone manufacturers. main reason.