Ingenious 30 Years: Lilang Selected for CCTV's "Great Power Brand"

On the road to realizing the Chinese dream, Chinese brands are rising and entering a period of high quality development. Chinese brands are profoundly influencing the world. As a 30-year-old Chinese men's wear brand, Lilang was selected as CCTV's "Great Power Brand" in 2018, showing the people of the world the brand image of Lilang menswear and delivering the cultural power of national brands.

In the 1980s, China’s reform of the urban system began and the socialist commodity economy began to flourish. In that wave of reforms, Li Lang started its magnificent 30-year brand growth process with several sewing machines.

Ingenuity for 30 Years, Casting Chinese Men's Brands

30 years of hard work, 30 years of ingenuity, to build a "Lilang of China, the world's Lilang" dream. In 1992, Lilang suit won the title of “Famous Brand of Fujian Province”. After ranking first-tier clothing brand in Fujian Province, Lilang Men began to march to the national market in 1998, leading the channel reform in the form of monopoly. At the beginning of the new century, Lilang advocated the concept of “business casual” men's wear, established a unique style orientation in the apparel industry, and became a pioneering brand for business menswear. At the same time, Li Lang began to use the "simple and simple" business philosophy to guide enterprises, enter the fast lane of development, on behalf of the Chinese men's wear on the international stage, a high profile debut in Milan Fashion Week, Tokyo Fashion Week.

At the beginning of 30 years, Lilang has now developed into a national men's wear brand integrating design, product development, production and marketing. Currently, the Group owns the main lines of Lilang main brand and Lilang light business series.

The heart is still simple at the beginning of the era and the national brand is shared in the world

In this ever-changing era, Li Lang has always maintained an empty cup mentality, at first heart is simple. From the "decline between choices and wisdom," to the "a lot of confusion, the less obvious" philosophy of abandonment, and then to the "borderless world, the heart is tolerant" of the high realm. Every step of exploration, simplicity and exquisite peers, breakthroughs and traditions. In the unremitting solution, selection, and sublimation, Lilang's simple philosophy that integrates Chinese wisdom integrates into the world's simple and new ideas. Less is more will bring brand-new brand value experience to consumers around the world.

Today, Li Lang has contracted numerous domestic and foreign fashion designers, expanding their horizons, and creating a high-end design team with the characteristics of “Lilang DNA” and creating a national brand with an international perspective.

Touch the brand temperature to show the power of big countries

In 2018, Li Lang's inclusion in the "Great Power Brand" gave Li Lang a new mission, which required both international innovation and innovation, but also the need to promote more Chinese apparel brands to the world. Lilang always maintains resonance with the times, develops with counterparts, promotes changes in the supply chain and product forces through consumer thinking, and continues to increase the originality of its products. To date, approximately 70% of its products are original, 36% self-developed and of high quality. Unique fabrics. At the same time, Lilang’s cultural and creative park, which will be funded, will become a global artist to create a place for communication and leisure, and will become a platform incubator for fashion and creativity, boosting more Chinese brands to tell the world the story of big countries.

In the tide of the times, each of us is a very small part, but all the changes that are taking place in the era affect us all. Li Lang is fortunate to accompany the rise of the country and grow up in this best era. Li Lang will always keep in mind the mission, shoulder its due history, be a century-old men's brand, and continue to practice and forge ahead for the strategy of building a strong brand.