Marriott offers a camera tool GoPro camera for free

From SnapChat to music videos, Marriott continues to leverage its innovative content to transform its traditional and classic brands into cutting-edge glamour. Marriott's Marriott Hotel has partnered with GoPro cameras.

Marriott has 17 hotels in the Caribbean and Latin America, and customers who book at these hotels can request a free trial of the GoPro Hero4 camera at the front desk. Marriott encourages guests to share GoPro videos and photos on social media, with tags such as #GoPro, #travelbrilliantly, and #viajegenial.

Marriott's TravelBrilliantly.com website also presents some user-generated content. In June, Marriott launched the “Travel Brilliantly” campaign, which invested more than $60 million, mainly to attract young business travelers.

Marriott is not the first brand to offer social media camera tools to its customers. Sydney's 1888 hotel encourages users to take selfies in the lobby. The Mandarin Oriental Hotel in Paris offers a “Paris Self-Timer” package service. Mammoth Mountain in California also works with GoPro, whose crowdsourcing activities will be featured on social media. #MammothStories's label.

The challenge of such social media activities is that investment returns are difficult to measure. As a hotel, Marriott is a business.

“The partnership between Marriott and GoPro is designed to enhance the user experience and encourage users to share interesting content,” said a Marriott spokesperson. “We will first use a variety of tools to track customer sentiment changes, including social media listening. , review website and customer satisfaction survey."

Such activities can enhance or change brand awareness, but it is also difficult to judge whether the video shared by GoPro can improve the occupancy rate of Marriott.