Real-time implantation of virtual image for CCTV This company needs to resurrect brand IP with technology and creativity | VR Baijia said

"The two-dimensional beauty girl who is cuddling and selling for you is like a one-meter eight-inch boy!" The VR net compiles the show and can't help but sigh.

The virtual characters on the screen constantly display various gestures, rotate, jump, and wink. Outside the screen, young guys are wearing hard-to-find clothes, head-to-face devices, and catching gloves. With the continuous performance of the arresting actors, another virtual girl in Yuanli is also synchronized in real time. This is the most direct display of Shiyou Technology's real-time animation, and it is also something that Shiyou Technology has been focusing on.

At present, Shiyou Technology provides numerous hardware equipment, content production and technical support services to the radio and television industry customers, including the CCTV Spring Festival Gala, CCTV5 “The Giant Feast”, and Eastern TV’s “After 80′s Show tonight”. However, the "mysterious" company with such remarkable achievements had rarely reported in the media before. When VR Net Xiaobian came to the Shiyou Technology Office in Beijing and sat down with his CEO Jizhi Ji, all the questions were solved one by one.

Shiyou Technology CEO Ji Zhihui

Ji Zhihui emphasized these words more than once. Actually, the arrest is one-third of the world-class real-time animation technology system. It is only the basis. Because the back end also needs to perform real-time debouncing operations, animation corrections, and processing the synchronization of the fingers of the expression body in real-time captured data, and send the data to the rendering engine for real-time rendering and environment simulation in real time. To put it simply, although Shiyou has its own full set of full-motion hardware and technology, it is actually not the world's main business direction.

In addition, Ji Zhihui also stated: “At present, the price of any equipment used in professional fields will reach hundreds of thousands to several million dollars, and Shiyou Technology has independently developed real-time dynamic capture. Three-piece suits, including moving capture suits, face helmets, data gloves, etc. And entry-level suits will be more users with more than tens of thousands of levels. After that, we will continue to improve equipment accuracy and reduce costs through technology research and development. In order to make more markets and users able to use them, they can afford them."

World Excellence Technology independently researches and develops a complete set of motion capture equipment

According to reports, the market structure of the entire motion capture equipment is relatively decentralized. For example, the body, facial expression, and finger motion capture equipment belong to different manufacturers. The price, accuracy, and working principle are different. At present, there is no one company's motion capture equipment that can be used universally and to meet various requirements. Different application scenarios. Shiyou Technology has also made a "hub" of real-time & fast animation technology. Simply put, this "hub" is compatible with mainstream mobile capture devices in the market, allowing different manufacturers' motion capture devices to work in tandem and support the whole body. Real-time animation-driven rendering output capabilities provide customers with the most cost-effective and complete solution.

UCG-2Pro catching gloves

Of course, Shiyou Technology also has a set of self-developed motion capture devices and algorithm chips: UCM-2Pro dynamic catching clothing, UCG-2 Pro catching gloves, UCF-2 Pro catching helmets, which can achieve the body's full body capture. In the process of chatting, Ji Zhihui obviously had full confidence in UCG-2Pro's catching gloves and stated that he is currently negotiating cooperation with the world's top dynamic catching technology company. What the other side lacks is the part of the catching gloves. It also shows that The excellent technical level can be completely harmonized with the top international level.

Real-time animation capture real effect

In Shiyou company, VR Xiaobian has also been fortunate to have witnessed the whole process of recording and capturing real-time animations: A moving actor dressed in full-motion arrest equipment including live combat clothing, gloves, and helmets. The avatar can follow the movements and expressions of the actors and synchronize with ultra-low delay. The performance is very good and there is no drift.

"Most current mobile capture technology is used to record actor's physical data, and then to do some animation or other content, and these data actually require some manual finishing to do some refinement, and there is no rendering and animation correction. Our technical characteristics In real time, this also means that the animation of our technology is actually the final picture, eliminating two of them.The second is that when we do our role, we provide a complete solution, not just just capturing the body. , Or capture facial expressions, and cost-effective." Ji Zhihui said.

For many years, Shiyou Technology has continuously applied real-time animation technology to the field of broadcasting and television, and has implanted virtual characters for a variety of programs to enrich the program format. With the long-term stable and sound development of the field of broadcasting and television, Shiyou Technology also hopes to promote this technology to more industries and fields. "If you compare Shiyue's real-time animation technology to the engine of an engine, then radio and television may be the aircraft, VR/AR may be the car ... and so on. In fact, as long as there is a need for 'power', it can be used."

Shiyou Technology has "revived" multiple IPs

According to Ji Zhihui, currently Shiyou has already had a lot of mature cases. For example: CCTV5 “The Feast of Families” and multiple football superstars avatars landed on the screen, and the 2014 Spring Festival Gala “Big Zhang - Beier Shuang” background animation, “Tonight 80 "Post-show" has a lot of virtual interest, followed by the live broadcast of the "Double 11" three major e-commerce (Tmall, Suning Lion, and Jingdong Dog) and the popular "King of Honor" KPL game Tencent live video, and Li Bai. And Han Shin’s two characters perform real-time interactions in the program.

"Compared to asking a little fresh meat or a celebrity star, if it happens to be an anecdote, then it will involve the company brand image that it speaks for, so many companies want to be able to expose and interact with their own brand image, and in the future this will It will become a normal state and the corporate brand image will be divided into several stages: designing a static image - producing a hand-made office doll - making a two-dimensional cap like "brave", and our technology is the fourth stage: the brand image Bring it to the scene and interact with it," Ji Zhihui said.

CCTV5 "Door's Feast" recording site

Regardless of IP or virtual characters, VR/AR/MR/AI, they are inseparable - content. This part can be roughly divided into two forms: In the past, our traditional form was video, and the director made good video animations, but it was one-way. The audience could not influence its progress. Now, VR/AR is either The virtual character is actually providing interaction for the audience. Because the audience needs communication and socialization, the content must have a virtual character. Therefore, the technology of Shiyou Technology is to build a real-time, high-quality, high-precision technology around this problem. And high-fidelity digital people.

Ji Zhihui believes that the virtual character is the same as our real human being. It is actually another embodiment of ours. It is alive, not a simple logo or picture. The characters we see in games, movies, and VR/AR are unable to jump into real life on their own, so Shiyou hopes to resurrect these virtual characters/IPs into our lives.

The second element, celebrity, movie game, and even the corporate image are all considered to be IPs. However, in reality, an IP still needs a lot of content support and mass base. In fact, the threshold of IP is not high. As long as there is a sufficient amount of exposure, it is difficult for the audience to remember it. Once the audience remembers this, it means that the IP is successful, and it is followed by more. Value and brand exposure. Therefore, in the future, there will certainly be more industries and capital slowly investing in this.

Shiyou Technology IP Resurrection Case

"For example, in Japan, a Kumamoto bear, a mascot of Kumamoto prefecture, can achieve such a high degree of awareness, and the value of the secondary idols such as Hatsune Miku is incalculable. In fact, many people in the country are imitating these. Characters can only be seen in video cartoons and static posters, they exist in another dimension, and the real world can't interact with them. Taking into account the needs of fans in the future, I hope our technology can revive any virtual character and wear it out. The dimension wall came to our lives to interact with us and make the virtual character a partner or member around us.” Ji Zhihui said.

“The great value of IP is undoubted, but we need to slowly get them closer to the fans than to be above and beyond. In the past, the stars were doing movie and television, but now they are starting to touch live. Actually it means they Closer to the user, and the user is willing to pay for it, so for these new technologies, we can also let the live IP or virtual IP come alive and make the user closer to it, even let the IP become the user's exclusive Interaction, this is what we are doing.”

Shiyou Technology Virtual Animation Production System - Animation Factory

When VR Net Xiaobian asked about the model of IP cooperation, Ji Zhihui said: “We will not be constrained by the IP side. After all, IP is not in our hands. We can provide technical, equipment, and service standards that will revive the role and build it. A generic virtual character 'library'."

"For example, if a company wants to resurrect its IP, it will cost over 100,000 yuan for hundreds of thousands of dollars. He may not do it because of budgetary constraints. At present, we already have 50 to 60 characters In the database, Shiyou Technology will continue this momentum in the next few years and plans to resurrect up to 500 IPs next year.

In the interview process, what surprised VR Network Xiaobian was that Ji Zhihui, who had obtained multiple rounds of financing and had many successful cooperation cases, did not “make a fortune,” but invested most of his funds in products and technologies. In research and development, it can be seen that he is a typical technical cadre.

In recent years, the IP element is no longer a gimmick, but has become a participant and a performer of a brand story, opening a window for users to participate in brand emotions. The IP role interacts with the brand image to generate a branded emotional premium. This is the true value of IP in brand promotion. In the future, Shiyou Technology, with its industry-leading technology, can play a key role in the future.

Looking back at VR/AR technology, Ji Zhihui said that he is still watching. Perhaps dynamic capture or virtual animation is not a real source of VR/AR development, but we also look forward to such a real-time & fast motion capture technology in the future that will add a unique color to this industry.

This article is original by VR net, please indicate VR net and chain back.