Royal Baby won the 2011 CCTV annual brand innovation model shine baby industry

On October 20, the ceremony of "2011 • CCTV China Brand of the Year" and its launch ceremony were grandly held at Peking University Centennial Auditorium. According to the vote of the panel of experts, Royal Baby officially won the title of "2011 • CCTV China Brand of the Year" and became the sole award-winning brand in China's baby products industry. "2011 China Brand of the Year" selected a total of 30 corporate brands and 2 city brands. On the very day, more than 500 business representatives, brand observers and experts and scholars attended the event. 2011 • CCTV China Annual Brand Launch Site The theme of "China's Annual Brand Campaign" this year is "New Mode and New Value", aiming at the first year of "the 12th Five-Year Plan" and in response to the national strategy of "accelerating the transformation of the mode of economic development" In recognition of the "model innovation" in the wave of outstanding brand highlights. The 19-year-old Royal Baby relies on the brand, product and terminal innovations as the representative of the baby industry. It is not only an affirmation of the brand value and innovation of the industry by the expert group, but also shows the local baby brand Increasingly powerful, demonstrating the Chinese baby brand new achievements in the industry. The attention to detail the rigorous philosophy of "do not want to do, do not impose on human" humane care, but also to make the Royal Baby high-quality baby care leader. Brand innovation: British aristocratic nursery way of high-quality care of small life With the arrival of the fourth fertility peak, a large population of pregnant children will give birth to trillion baby products market. The market is so huge that the domestic baby industries have problems of low industrial concentration and disorderly industries. At the first China Baby Industry Summit recently concluded, creating a good local brand and boosting the healthy development of China's baby industry has become a public concern. Royal Baby firmly grasp the aristocratic culture of excellent brand positioning baby care, emphasizing the care of infants and young children with high quality care and meticulous care, adhere to the use of more environmentally friendly and healthy fabrics and materials for children 0-6 years old to provide safe and environmentally friendly Products, to create aristocratic quality training methods. Since opening its first sales network, Royal Baby has set off a whole new concept of infanticide in England with its natural and elegant design, the work of environmental protection technology and its noble and noble taste. In recent years, Royal Baby excellent brand building has been more and more recognition from all walks of life, has been named "China Famous Brand", "China Top Ten Baby Industry", "China's first choice of green products brand," and won the first The 11th Beijing Masaki Baby Fair "Industry's Best Word of Mouth Award" has become a sought-after brand for young Chinese mothers. Mr. Zhao Lifan, General Counsel of China's Internet TV Network, presented Prize for Chairman Wu Honghui, Royal Baby Product Innovation: Together with Xiamen University, he set up a laboratory to lead the industry trend. Products are the core of the brand. In recent years, the safety of baby products and corporate social responsibility have become the focus of society. Royal Baby since its inception will be adhering to the "rigorous, stylish, innovative and environmentally friendly" concept, invested heavily in product research and development, combined with the physiological characteristics of infants at various stages of development, has now developed and produced a "baby's clothing line," "Baby Tonglv series "and other eight categories of products, covering almost all 0-6 year-old baby daily necessities, a veritable" baby products expert. " Earlier this year, Royal Baby reached a strategic cooperation with Xiamen University School of Chemistry and Chemical Engineering, a well-known scientific research institution in the country. It set up a laboratory, developed new materials and new fabrics, and developed innovative, environmentally-friendly and healthy infant products for Chinese babies. At the just-concluded Royal Baby Spring / Summer 2012 launch, Royal Baby joined hands with its cutting-edge design team to develop new product technologies and fabrics using the latest environmental technology to lead the new wave of industry trends. Winning Brand with Mr. Zhao Lifan, General Counsel of China's Internet TV Group (second from right) Terminal Innovation: Direct Terminal Model Establishing a New Benchmark for the Industry Royal Baby has also made some achievements in terminal mode innovation. Since 2010, Royal Baby also launched two online and offline terminal innovation campaigns. In the traditional terminal, the Royal Baby has long been accustomed to the industry in the "self-employed area, outside the franchise," the business model is not bold, through the "Direct Manufacturing" movement to break the business over-reliance on franchisees, out of a belongs to themselves The road to innovation. With the strategy of "direct marketing in major cities and agency in second- and third-tier cities," the Company will increase the number of direct-sales stores to hundreds, achieving a 1: 1 balance in proportion to the majority of key provincial and municipal markets in China. In the Internet terminal, royal treasure open the industry first, generous build e-commerce platform. December 1, 2010, independent development and operation of the "mummy buy" official Direct Mall and Taobao Mall Royal Baby flagship store on-line simultaneously, "a single point of purchase, more full-time service," the full service guarantee, quickly become Network maternal and child shopping leading brand. Industry sources said that with the brand, product, terminal integrated innovation advantages CCTV won the royal treasure is a new milestone, Royal Baby will certainly be able to break through the many brands, leading the industry market.