The first place in the jade industry! CCTV-2 exclusive interview with Mr. Shan Yongming, President of Cui Factory

The collection plant is based on the Hetian jade brand of China's millennium tradition. With its unique vision in the field of jade, within ten years, we adhere to the inheritance and innovation of jade culture, adhere to the high-end quality and brand management of products, explore the new business model of jade, take the big love as the first, and lead the industry with jade theory. Status, created a world in the high-end jade market. And the leader who has led the way, with a visionary vision is the president of Cui Factory, Shan Yongming. In 2015, Mr. Shan Yongming, the president of Cuichang Brand, was invited by CCTV's financial channel “Cai Cai You Dao” for his outstanding contribution in the industry. He became the first jade and stone industry entrepreneur in the jade industry to interview the CCTV financial channel.

In 2004, Shan Yongming, who has been a professional manager for nearly a decade, decided to start his own business. With an in-depth understanding of the jade industry and years of practical experience in professional managers, Shan Yongming is keenly aware that the segmentation of the jade market is imperative. At that time, the traditional jade jewelry was messy and there was no brand concept. The market generally had problems such as high price, single style and rare product types. However, the domestic market has always had extremely strong demand for jade jewelry. The space in the entire jade field is huge, and there are numerous business opportunities hidden. After doing a full market analysis, Shan Yongming decided to become China's top luxury jewelry brand and achieve the national jade model. He pioneered the chain model of Hetian jade industry in China. With the aim of pursuing product individualization and diversification, and deepening the historical and cultural value of Hetian jade, he completely broke the traditional “high price” collection market, and the collection factory was born. Nowadays, the extraction plant has become the focus of the industry, and it has become a representative of high-end and culture. Shan Yongming, the founder of the era of China's Hetian jade chain.

“In any country, entrepreneurs are a scarce social resource.” Shan Yongming said, “The term entrepreneur represents a person who dares to take risks and responsibilities and create and lead a cause. Entrepreneur and businessman The biggest difference lies in the fact that the merchant is profit-seeking, and the entrepreneur is a responsible group, and should bear the corresponding social responsibility.” With the love of traditional culture and jade industry and strong sense of social responsibility, Shan Yongming walks in the entrepreneur’s step by step. On the road, it is not only planned to establish the Chinese Jade Industry Association in the past few years, to further standardize and integrate the jade industry, but also to support the families whose families are poor and unable to learn.

"I hope that in my life, I can help more people, whether from a personal perspective or a corporate perspective." Entrepreneurs' love is based on responsibility and nationality. In Shan Yongming, feelings are used in the business, soaking in every product.

As a dream journey of brand development for 10 years, Cui Factory always adheres to the cultural spirit of “Yi Lide, Yizeanzhi”.

It is reported that the Cuichang factory "Life is good" program will be broadcast on the financial channel Spring Festival special program. The program has been portrayed from the life of the president of the factory, Shan Yongming, to the whole life of the brand dream. How to practice hundreds of millions of assets from scratch, let us follow the CCTV financial channel "Life is good" program to find out.