On February 25, 2016, the fifth major revision of the CCTV news client will use “TV + users” as a strategic guide to enhance the core advantages of video in all directions, focus on the transformation of the platform, and build the news media of the mainstream media mobile Internet. . The new version of the client has the following eight highlights:
First, set up a micro video area to lead the video news micro era; CCTV news new media has been transformed from the “two micro ends” to the “three micro one ends”. The new client will strengthen video advantages and extend this advantage to new media. Public opinion field.
Second, embedded smart TVs and set-top boxes lead the terminal revolution; According to the idea of “big screen with a small screen,” the CCTV news client will become the first independent client to access smart TVs and set-top boxes in the central media, changing “sofa spectators”. For the new media "cloud users."
Third, introduce big data and geo-location into the era of information intelligence;
Based on the LBS geolocation service, intelligent recommendation of user news reading is realized, and accurate burst information for users is pushed.
Fourth, “Time Chain” adds video search leader Mobile Internet News Video Search Optimization Preview, live broadcast, and extended interpretation of TV news columns, realizing scened links between screen and new media users, and upgrading the time chain to “Online News Video Search” engine".
Fifth, comprehensively strengthen interactive services and expand social media functions;
In one page, the three functions "reading, watching and listening" are realized. Users of social platforms such as Weibo, Wechat, and QQ can log in and interact with each other.
Open tourist reviews, and set up an interactive home page "Focus Love" to establish an information highway that directly interacts between users and the editorial department.
Sixth, step-by-step intervention in the daily life of users to create platform-level applications;
Set up "discovery" function keys to load content that is relevant to the user's daily life. For example, embedding user traffic violation online query; the user can realize online ordering of train tickets, movies, and events through the client.
Seventh, synthesizing manuscript sources, creating an authoritative and open information platform;
We will open access to emergency events to 31 domestic CCTV reporter stations and 70 overseas reporters' stations. We will also open the background for CCTV's sports, finance, and arts centers. At the same time, we will expand the sources of the agencies to the State Council Emergency Management Office and the Taiwan Affairs Office of the State Council. The China Seismological Network Center, the Ministry of Foreign Affairs, and the Ministry of Public Security have strengthened their information synchronization.
Eighth, improve the user experience;
The new version of the client will fully enhance the CDN content distribution support capabilities, graphic loading faster, smooth video playback, optimize the interface, improve the push.
In short, this revision will fully embody the exclusive advantages of CCTV news in video and interactive screens, insisting on guiding the soul and content-based, satisfying users' multiple terminals and diversified news and information requirements to the maximum, and realizing CCTV news paradox. Position influence is maximized.
Currently smart TV users can download this authoritative news client through the sofa butler, download the address: http://app.shafa.com/apk/yangshixinwen.html
TV version screenshots at a glance:
