Midea refrigerator landing CCTV economic program black technology leading intelligent trend

OFweek smart home network news last Saturday, the United States and the smart refrigerator in CCTV-2 financial channel "economic half an hour" debut. The theme of this program is JD 618 e-commerce promotion, introducing JD.com to improve its logistics services and innovate in the technology field. Among them, in terms of smart products, the program introduced the beautiful-Jingdong intelligent ecological refrigerator developed in cooperation with Midea.

There is temperature, emotion, not just smart refrigerator

The show demonstrated to the audience the powerful intelligent functions of Midea's refrigerator. One is smart identification, online shopping. Through the two cameras on the refrigerator, you can capture the information of the ingredients in the refrigerator. Once you find that you need to replenish, you can purchase orders directly on the Internet through this monitor on the refrigerator door.

The second is recipe recommendation. Because the refrigerator has a camera, when the refrigerator is opened and closed at a 45-degree angle, the refrigerator can instantaneously capture the photos of the refrigerator, analyze the user's home ingredients and the user's taste preferences in real time, and perform exquisite recipe recommendations.

The third is remote procurement. According to the program introduction, this smart refrigerator and mobile phone APP open, through the "friends authorized" operation, the user can remotely view the relatives and friends, the parents of the refrigerator. Users can help their loved ones to complete the order purchase in Jingdong to achieve remote "buying". "This refrigerator has its own 'eyes' and 'brains' and becomes more aware of the needs of users and has become the gateway to Internet services." The show is so rated.

Home intelligence into the trend, the United States layout Internet cross-border cooperation

Now, smart home is considered to be a new outlet for the home appliance industry. Because there was "intelligence" before and "home" afterwards, this outlet became a cooperation point for traditional household appliance companies and Internet technology companies.

In the strategy of entering the smart home, Midea chose the Internet giant to cross-border cooperation. In recent years, the United States has widely paved its way in cross-border cooperation. As early as 2014, Midea and Ali began to cooperate to build smart home platform products. In 2015, Midea completed 11 billion yuan in transaction volume on the Ali platform and collaborated with Alibaba's intelligent cloud platform, O2O channel construction, and data system interconnection. Earlier this year, Midea and Tencent QQ jointly built an in-depth cooperation based on IP authorization and IoT cloud technology to achieve connectivity, dialogue, and remote control of home appliances.

M-Smart decentralized, the US's own intelligent platform force

One of the biggest challenges in the development of smart home systems is the compatibility of smart home systems. The products and platforms used by families and individuals are often multiple brands. If you can't connect more home devices, the smart system built into the single product can easily become a virtual one.

Therefore, after accumulating sufficient cooperation resources, Midea announced the opening of the M-Smart platform in 2016 to achieve decentralization. The decentralization strategy of Midea M-Smart solves compatibility problems by opening up multiple platforms and products. Up to now, Huawei, Tencent, Xiaomi, TCL, LeTV, Anjixing, and HKUST have all completed open connections with Midea. IBM, Alibaba Cloud, and several Amazon giants have also reached cooperation with Midea to realize the intelligentization of after-sales services, equipment orders and system operations, and the linkage of cross-category devices. All of these partners have large user groups and often overlap each other. The U.S. platform can open up these resources and eliminate many consumers' concerns about compatibility.

Today, CCTV's trump card coverage of Midea's smart refrigerators highlights the strength of the US in technology research and development and is the authoritative endorsement of Smart refrigerators in the United States. In addition to leading technologies in hardware manufacturing, it is believed that with the development of more cross-border cooperation, Midea's refrigerators will have more improvements in systems and other software in the future, setting a leading position in the smart home industry.