TCL exclusive title CCTV "Great Power Brand" is the endorsement of Chinese companies' internationalization

On the evening of June 8th, CCTV's “Great Power Brand” was officially released in Beijing by TCL’s exclusive title. From July 1, 2017, "Great Power Brands" will focus on CCTV-1 Channel Corporate Brand Week, which will be broadcast in three prime time periods in a documentary format. The brand's core genes enhance the company's brand value.

At the press conference, Mr. Wu Gang, the producer of "Great Power Brand" introduced the selection criteria: Big country brands represent the achievements of China's reform and opening up, and they can lead Chinese companies to develop globally. They are widely recognized by consumers and the market and can be in-depth. Change people's lives. The three standards fully explain what is a “great power” brand from corporate attributes, country attributes, and market attributes.

The CCTV “Great Power Brand” invited a group of industrial and corporate brand representatives with the most influence and development potential in China to meet with the audience in the prime time of CCTV-1 in the next six months. As the forerunner of internationalization of Chinese brands, TCL It will be the first to tell about its own international branding in the first broadcast on July 1.

In 2014, General Secretary Xi proposed the promotion of “the transition of Chinese products to Chinese brands” and repeatedly emphasized “telling the story of Chinese brands”. In 2017, the State Council approved the agreement to establish May 10 of each year as “China Brand Day”. "The state is making every effort to build a good brand development environment and inject strength into Chinese brands."

TCL, which grew up with the reform and opening up, is a global, intelligent product manufacturing and internet application service enterprise group. TCL is the only company in the consumer electronics field in China with vertical industry chain integration capabilities. Its business covers multimedia electronics, communications, home appliances, and Internet application services. Its China Star Optoelectronics has leapt to a leading position globally in terms of efficiency, R&D, and manufacturing. Panel products supply the world's major television and mobile phone brands. In 2016, TCL was ranked top 100 in China's brand value. TCL Group's brand value was 76.569 billion yuan, ranking first in China's TV manufacturing industry for 11 consecutive years.

As the first Chinese company to enter internationalization, TCL Group Chairman and CEO Li Dongsheng expressed that “the greatest desire is to build TCL into a world-class enterprise” when it receives the award from the top ten economic figures of CCTV. In 1999, TCL began its exploration of overseas markets. In 2004, it acquired the French Thomson and Alcatel businesses and created milestones in the international M&A of Chinese brands. As a result, TCL’s internationalization has entered the fast lane. In 2016, TCL obtained Blackberry's global authorization to manufacture and sell BlackBerry-branded smart phones. This has also become an important step for TCL to accelerate its entry into the high-end market of international communications industry. At present, TCL has sales agencies in more than 80 countries and regions and has operations in more than 160 countries and regions around the world. It has established a global brand operation network. 2016 revenue of 106.5 billion, overseas revenue accounted for nearly half. The results of TCL strongly prove that in the field of consumer electronics, China is changing from followers to leaders.

After more than 30 years of development, TCL’s brand has won the favor of consumers at home and abroad. In 2016, TCL TV and mobile phones were among the top four in North America. Its television sales exceeded 20 million units in China, ranking first among the top three in the world. In the North American market where the consumer market is mature and highly competitive, TCL TV has been rated as the fastest growing TV brand for three consecutive years. In March 2017, TCL launched the third-generation inorganic trichromatic quantum dot TV XESS X2/X3, C2 theatre TV, P3 gold curved TV, and released an Internet brand for young people - Thunderbird and its first TV I55, to the world. Demonstrate enterprise and product technical strength. At the CES 2015 in the United States, TCL was again selected as “The Top 50 Consumer electronics companies of the year”.

In addition to the need to adhere to the spirit of industry and craftsmanship, the “Great Power Brand” also needs to innovate and reshape a brand that has a temperature from the inside out. TCL is the industry's first brand to use celebrity endorsements. In the 90s of last century, the actress Liu Xiaoqing’s endorsement made TCL’s ace TV famous. In 2013, TCL became the first Chinese company in the history of the Hollywood Theatre. In the United States, where culture is most powerful, the world has recognized Chinese brands. In 2015, TCL launched a series of activities such as brand remodeling and consumer relationship reorganization, sponsored by Ellen Show, NBA, Rose Bowl, etc., enabling consumers around the world to recognize Chinese brands.

The "National Brand Plan" and "Great Power Brand" have been broadcast on CCTV's national platform one after another and have shown the world a number of outstanding Chinese brands. At the conference of "Great Power Brands", Zhang Xiaoguang, general manager of the TCL Group Brand Management Center, launched an advocacy and hoped to use CCTV's "Great Power Brand" platform to promote the cooperation of Chinese brands, to work together to create a Chinese brand event with international influence, and to make great achievements with the national media platform. Brand.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.