The 3rd China (Guangzhou) Cabinet Exhibition and CCTV

As the organizer of the 3rd China (Guangzhou) Cabinet Exhibition and the 1st China (Guangzhou) Kitchen Appliances Exhibition, Asia Pacific Media has been promoting the exhibition in the most comprehensive and professional manner since its establishment. From the current market, website data, domestic and foreign cooperative media and other aspects of feedback information, the exhibition's early promotion work has achieved excellent results.

Path 1: Join hands with CCTV to build a brand. This year's show, together with 7 sets of CCTV, launched Asia-Pacific media to jointly recommend the "Chinese brand cabinet list" (played during New Year's Day), and promoted the participating cabinet brands and exhibition brands to the whole country.

Path 2: Professional network promotion. The network preview of the official website of the exhibition, pre-registration of buyers, exhibition news and other statistics show that as of the beginning of December 2011, the exhibition received more than 80,000 people's attention, and its cabinet and kitchen electric show information are in major search engines. Related keywords are displayed on the home page.

Path 3: All-round offline promotion. With its 23 pan-home industry magazines, Asia-Pacific Media promotes the exhibition in a continuous, all-round and three-dimensional manner, and promotes carpets throughout the country. In addition, the organizers have accumulated hundreds of thousands of distributor data for the pan-home industry. In March 2012, more than 1,300 Asia-Pacific elites across 367 prefecture-level cities will implement one-on-one for professional buyers and distributors. Inviting to maximize the professionalism, quality and efficiency of visitors.

Path 4: Deepen multimedia cooperation. Asia Pacific Media uses its professional strengths to actively seek in-depth cooperation with major media in China. At present, there are 42 media that have signed cooperation agreements, including domestic well-known media such as Sina Home. The exhibition was widely publicized through a series of cooperation such as advertising space promotion, LOGO links, exhibition news release, and on-site tracking of special reports. In addition, there are dozens of professional exhibition networks that are following up and negotiating.

Path 5: Deepen the expansion of overseas markets. The exhibition also received gratifying results in terms of international influence. At present, the exhibition has interacted with a number of overseas professional media, publishing exhibition news, exhibition information, etc., and the volume of clicks is quite high. In addition, the organizers of the exhibition also invited more than 100 kitchen cabinets and kitchen appliances manufacturers overseas, and received positive responses from many companies, and further discussed the cooperation, which greatly enhanced the international influence of the exhibition.

Through the all-round promotion of Asia-Pacific media, the whole cabinets, kitchen appliances, accessories, machinery and other enterprises in various places have responded, and the network pre-registration and exhibiting momentum is strong.